— organizations seeking sustained success in their innovation activities;— organizations performing IMAs;— users and other interested parties (e.g. customers, suppliers, partners, funding organizations, universities and public authorities) seeking confidence in an organization's ability to manage innovation effectively;— interested parties seeking to improve communication through a common understanding of Innovation Management (IM), via an assessment;— providers of training, assessment, or advice in IM;— developers of related standards;— academics interested in research related to IMA.
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